ZIPPO® SIGNS 3RD PARTY LICENSING AGREEMENT WITH LEED’S®
Two companies team up to offer legendary Zippo products with Leed’s unbeatable service.PITTSBURGH — November 14, 2007— Effective December 21, 2007, Leed’s, a member of Polyconcept North America, will become the exclusive supplier of Zippo brand products to the promotional product industry. Through Leed’s, customers will have access to Zippo’s line of multi-purpose lighters (sold in retail at Bed, Bath, and Beyond, Target, and other fine retailers), the classic Zippo windproof lighters, and Zippo non-flame products spanning a variety of categories.
Zippo, an American icon for 75 years, has had a presence in the promotional products industry since 1935. Greg Booth, president and CEO of Zippo, explains "this agreement is a great opportunity for Zippo. Strategically it makes sense. We continue to do what we do best – design and produce high-quality lighters – and Leed’s brings its promotional product expertise to the equation."
For Leed’s the partnership marks the 15th retail brand relationship. "With the introduction of the highly popular multi-purpose lighters, dedication to superior craftsmanship, and a brand following unlike any other, the addition of Zippo products to our line is truly exciting," explains Jeff Brown, vice president of marketing and product development at Leed’s. "Not only will we have the quintessential Zippo lighters, we will carry a variety of Zippo branded products so that customers can get the brand they trust, no matter what they are looking for."
Beginning December 21, 2007 Leed’s will handle all Zippo product orders within the industry. Prior to that date, Zippo’s promotional product department will continue to process orders. With Leed’s all of the products except windproof lighters qualify for next-day turn if placed by midnight EST through SureShip® and will follow Leed’s standard order process.
About Leed's
Leed’s, as part of Polyconcept North America, is the second leading supplier of promotional products and advertising specialties. Headquartered in New Kensington, Pa. and with offices around the globe, Leed’s products, programs and services are recognized throughout the United States and Canada. Leed’s offers relentless product innovation, energetic customer service and dynamic client collaboration to the industry. Information about Leed’s is available at www.leedsworld.com.
About Zippo Manufacturing Co.
Since its founding in 1932, Zippo has produced over 450 million lighters, each carrying Zippo’s famous guarantee that “it works or we fix it freeTM”. Although the windproof lighter remains the most popular Zippo product, the line also includes the refillable butane Zippo MPL® (multi-purpose lighter), mini MPL®, and OULTM outdoor utility lighter.
Based in Bradford, PA, and distributed in more than 140 countries worldwide, Zippo windproof lighters enjoy a widespread and enviable reputation as valuable collectibles throughout the world. Zippo is synonymous with American made quality and craftsmanship.